To some folks a dream dinner might be any decent food they can get for free. Dream Dinners is also a quickly rising food franchise business. It involves prepared menus and locations where people go to receive instruction in cooking them. Yes, you’re probably saying “why didn’t I come up with that one”?
People are very busy today. Work and school and a variety of other activities for family members mean it’s harder than ever to eat well . Frozen foods and pre-packaged meals are fine, but just not the same. When the schedule is packed, however, will people give up their jobs or their self made meals? This franchise comes to the rescue.
The program works like this. Customers select up to 14 menu meals every month. Number of servings determines cost of each meal. Then the consumers cook the meals, at the store. This can be accomplished either in public or private sessions, with creative cooking pros directing the preparation action. It’s a little bit like a cooking show where the show gives the viewer the food then helps them prepare it along with the host.
The meals are a lot less expensive than it would appear when the concept is first described. The more people buy the more they save, so all 14 meals are about $3.50 per serving not counting sides and other items like salads. A total of about $5 per serving isn’t a bad price to pay for a good meal. That’s a great deal for the food plus the cooking instruction.
This is a franchise business. There has been some tension. It’s not the food or menus or preparation, but rather the franchiseesSome of the franchisees aren’t happy. Forbes Magazine profiled Dream Dinners in March 2008. The company didn’t look very good in the article. It expanded very quickly, attracting entrepreneurs with its unique concept. But it seems the business plan wasn’t strong, as many of these people found themselves unable to continue the business after a short time and a lot of investment. There may have been some misrepresentations made as to potential profits.
Let the franchisees and the company worry about the controversy, for the diner Dream Dinners is just what the chef ordered.
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